Services

Services

Market segmentation

Even though it is one of the most basic marketing concepts, segmentation continues to be one of the greatest business challenges. It is hard to establish the bases of customer segmentation and, usually, this is a result of a poor understanding of their desires, needs, habits, and attitudes.

Surveys to segment markets involve a mix of qualitative and quantitative techniques and, without this, we believe that separating customers into groups is a shot in the dark.

To say that the youngest think differently from the oldest or that they who live in trendy neighborhoods have more refined tastes than those from the outskirts of town may or may not be true.

Our market segmentation focus is on people

News VB Marketing

Vanessa Dias and S

The consulting services of VB Marketing served to boost and professionalize the company. They pointed out new horizons and possibilities for action, offered guidance for the marketing of our services, especially when it was a matter of an innovative marketing activity. Vanessa Dias and S

News VB Marketing

Mystery Shopper

The mystery shopper never reveals their identity as such, except during reward visits, when the service provider

News VB Marketing

Jos

We were extremely happy with the work of VB Marketing, which in addition to market research, oriented us to the challenges that we must overcome.

News VB Marketing

Frank Benemond

We are highly satisfied with the results of the VB Marketing research in revealing the realities of the municipalities surveyed, bringing new decisions to help us achieve our goals.

News VB Marketing

Nayara Morais Bernardes

VB Marketing delivers a serious, committed, and clear project.