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Customer service assessment

Every company wishing to be even the least bit competitive must be concerned about service quality. However, most of them, while committed to good service, do not have standards compatible with their target audience. As a result, they spend too much or not enough money trying to get their employees to behave the way the owners or managers find appropriate and not in the way the customer wants to be serviced.

Customer service assessment through satisfaction surveys or disguised visits (mystery shopper, for example) can help to identify improvement opportunities. Surprisingly, many of them may not be very expensive.

Large samples are not required to accomplish this, but rather a good tool and people qualified to evaluate.

We have simple, quick formats to give precise answers and solutions for the weak points in your customer service approach.

See also


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The consulting services of VB Marketing served to boost and professionalize the company. They pointed out new horizons and possibilities for action, offered guidance for the marketing of our services, especially when it was a matter of an innovative marketing activity. Vanessa Dias and S

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Mystery Shopper

The mystery shopper never reveals their identity as such, except during reward visits, when the service provider

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We were extremely happy with the work of VB Marketing, which in addition to market research, oriented us to the challenges that we must overcome.

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Frank Benemond

We are highly satisfied with the results of the VB Marketing research in revealing the realities of the municipalities surveyed, bringing new decisions to help us achieve our goals.

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VB Marketing delivers a serious, committed, and clear project.